THE ART OF SOUND
To coincide with the completion of the MiniPod range (consisting of MiniPod, CinePod and Bass Station), we planned to release a 28-page booklet in celebration of the story of the Pod and culture. It was a great opportunity to tell the story of the Blue Room from its beginnings, taking in its heritage and showcase the subsidiary companies such as Blue Room Released and MELT 2000.
Visually it was a chance to take a look at the evolution of the Pod shape and to use the shoot to create a consistent portfolio of imagery of the entire range. It was planned to be part of a new marketing strategy, which included a new website and marketing collateral. We planned to keep it local using the studios of Michael Gardiner from Walter Gardiner. Michael had shot the B&W Nautilus previously.
We spent a long time writing content and planning the imagery. The shoot was taken over three days and included a lot of unconventional lighting set ups.
It was to be my last work for Blue Room, and unfortunately the book and series of images never made it published as the Blue Room closed its doors.